Bitacora’s provides maximum exposure in key european markets. Individually designed strategies help to acquire new customers, improving conversion ratios and increasing customer retention in the Leisure and MICE markets.


  • Strategic sales and marketing
  • Market intelligence
  • Competitive & Benchmarking  Analysis
  • Direct marketing One-to-one  and B2B
  • Coordination of Tour Operator marketing  and PR activities
  • MICE development
  • Information Management for trade industry  and consumers
  • Organisations of Roadshows, Seminars, Workshops  and Events
  • Educational and FAM Trips
  • Representation in Consumer and Trade Fairs
  • Product Training to travel agents, wholesalers, NTO’s, PCO’s and airlines
  • Liaison with local Trade Media
  • Liaison with key trade Associations and other relevant third parties
  • Networking
  • Constant Client communication and support
  • Dedicated email address
  • Offices in Madrid  and Barcelona